Policy · updated October 20, 2026

How we use AI, and how we say so.

We make marketing images and videos for businesses, mostly from material they give us: product photos, listing photos, creator footage, menus. Generative AI does part of the work — animating a still photo, staging an empty room, drawing a concept of a finished project. This page explains what we label, how anyone can check a file we made, and what we refuse to make.

Every file is signed

Each image and video we deliver carries Content Credentials (the C2PA standard): a signed record, embedded in the file, of how it was made. It says whether generative AI was involved, which of the client’s original photos or footage went into it, and what we edited. Anyone can inspect it by dropping the file into the free checker at contentcredentials.org/verify.

Some platforms strip this data when a file is re-uploaded or screenshotted, so we also label on the image where the law or good sense calls for it.

Labels you’ll see on our work

Labels are burned into the image or video itself, so they travel with it. Which label a piece carries depends on what it contains:

Studio	What we make	Label on the work
DTC brands	Multiply a creator take	“AI presenter”
	Product film from your photos	“AI presenter”
	Labeled AI presenter video	“AI presenter”
	Angle × hook ad matrix	“AI presenter”
	Carousel post	“AI presenter”
	Motion reel	“AI presenter”
Contractors	See the finished project	“Concept rendering — final results may vary”
	Before→after reveal reel	“Concept rendering — final results may vary”
	Carousel post	“Concept rendering — final results may vary”
	Motion reel	“Concept rendering — final results may vary”
Real estate	Listing reel	“Digitally altered: AI-animated photos”
	Disclosed virtual staging	“Digitally altered: virtually staged”
	Neighborhood reel	“Digitally altered image” or “Includes AI-generated scenes”
	Carousel post	“Digitally altered image”
	Motion reel	“Digitally altered image”
Med spas & salons	Animated treatment explainer	Content Credentials only — no on-image label needed
	Seasonal promo reel	Content Credentials only — no on-image label needed
	Carousel post	Content Credentials only — no on-image label needed
	Motion reel	Content Credentials only — no on-image label needed
Restaurants	Dish reel from a photo	Content Credentials only — no on-image label needed
	Specials promo	Content Credentials only — no on-image label needed
	Carousel post	Content Credentials only — no on-image label needed
	Motion reel	Content Credentials only — no on-image label needed

Real estate: altered listing photos

Every virtually staged or otherwise altered listing image says what was changed, and the unaltered original is delivered with it and linked wherever the edited version is published. We apply the strictest rule in force — California’s — everywhere, and we never change walls, windows, views, room dimensions or defects. Because some MLSs forbid any text on photos, export packs include a text-free version with the disclosure moved into the listing remarks.

State	Status	Rule
CA	In force from 2026-01-01	Sale ads by licensees (and those acting for them): a reasonably conspicuous statement on or adjacent to an altered image, and a link, URL or QR code to a public page that clearly identifies the original. Only lighting, color, exposure, cropping and similar edits are exempt. Cal. Bus. & Prof. Code §10140.8 (AB 723, 2025)
CA	In force from 2027-01-01	Rental ads by anyone, including fully AI-generated images: the same disclosure, with originals in the posting or linked. Cal. Civ. Code §1940.11 (AB 2025, 2026)
WI	In force from 2027-01-01	Licensees must disclose in all advertising any technology-made alteration that adds, removes or changes property elements and could mislead. Wis. Stat. §452.136(1m) (2025 Act 69)
NJ	Pending bill	Would ban photos that fundamentally alter the property, allow furniture changes with disclosure in each ad, require originals on request, and require photos under five years old. NJ A4728 (Assembly Appropriations since 2026-05-14)
NY	Pending bill	Clear and conspicuous disclosure for altered images, video and tours; A11635 is California-style (label plus unaltered version online). NY S9584 / A11403; NY A11635
DC	Pending bill	Altered listing photos would be deceptive without a notice, a description of material differences and a link to the originals. DC B26-0858

This summary is not legal advice. Check your own state, brokerage and MLS rules before publishing.

What we never make

Fake testimonials or reviews. AI presenters may explain a product, are always labeled, and never claim to have used it. First-person stories come only from real creators or customers who consented and actually used the product.
Health or cure claims you can’t support. Supplement, food, wellness and med-spa content stays inside the claims the client has approved.
Before-and-after results on people. Our med-spa work explains treatments; it never shows generated results on a face or body.
Invented food. Restaurant content always starts from a real photo of the dish being sold.
Anyone’s face or voice without consent. Every real person in our work has a signed consent record. We don’t imitate celebrities or public figures, or use other companies’ trademarks.
Sexual content, content involving minors, or violence. Inputs and finished work are both screened.

Labels on social platforms

Every export pack comes with a checklist for the platform it’s meant for. When a piece contains AI-generated or AI-altered imagery, the checklist includes turning on TikTok’s “AI-generated content” setting, Meta’s “AI info” label and YouTube’s altered-or-synthetic content question. Every checklist covers adding #ad or a paid-partnership label when a post is sponsored.

See something wrong?

If you believe something we made uses your likeness, your work or intimate imagery without permission, report it here. We review every report within 48 hours, and if we accept it we take the content down from everything we control.

Questions about this policy: hello@adealize.com.